RL Commercial partners with SI to power Rugby League's digital growth

RL Commercial today announced a focused new partnership with SI (formerly Sportz Interactive) to enhance Rugby League’s digital content output through their Automated Content Technology. 

This collaboration enables RL Commercial to accelerate the speed, scale, and consistency of real-time highlights and social content across its digital platforms. 

SI, a global leader in sports technology and digital fan engagement, has built a reputation for delivering enterprise-grade solutions that help sports organisations to function as high-performance, data-integrated platforms. 

Known for more than two decades of leadership in sports data and digital product innovation, SI supports over 150 global clients with scalable solutions that drive engagement and revenue.

By integrating SI’s AI-powered clipping technology, RL Commercial will be able to generate match highlights, key moments, and shareable social video content faster than ever before. 

The tool leverages automated detection, tagging, and rendering to deliver consistent, broadcast quality clips within moments of key on-field action. 

This will allow RL Commercial, and Super League Clubs, to serve fans more dynamic, timely, and platform specific content throughout the Super League, Challenge Cup, and wider Rugby League calendar. 

This partnership builds on RL Commercial’s efforts to modernise its digital ecosystem and deepen fan engagement across channels. 

Adam Whiteside, RL Commercial’s Head of Digital, commented: “Our focus is always on giving Rugby League fans more of the moments they love. By integrating SI’s AI clipping tool, we can deliver instant, high-quality highlights across our platforms, ensuring supporters never miss a moment - wherever they are.” 

Blair Richardson, SI’s Director of Business Development, added: “We’re delighted to support RL Commercial in strengthening its real-time content capabilities. In a world where audiences are increasingly fragmented, the need for sports to create more content “SKUs” that appeal across all fan personas is paramount to success. Our automated content creation tools are designed to simplify operations, increase output, and unlock new levels of fan engagement. We’re excited to see them power Rugby League’s digital growth.” 

Recent digital advancements- such as upgrades to the Our League app and SuperLeague+ platform as well as relaunches of the Predictor and Fantasy League games - have already demonstrated RL Commercial’s commitment to delivering richer, more interactive experiences to supporters. 

The adoption of AI-powered clipping technology represents the next step in this transformation, enabling RL Commercial to expand its digital innovation footprint with the goal of driving deeper fan connection, increasing reach, and unlocking greater value for clubs, partners, and the Rugby League community.